Here are five digital marketing ideas to help you make the most of this auspicious occasion:

Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take advantage of the many

opportunities which accompany it. To successfully reach your target audience, it is important to know the facts that are covered in this guide, as appearing insensitive or ignorant about this holy day could be a damaging mistake for your business. In this all-encompassing Eid Al Adha guide, we will explain what the holiday is and how to maximize your reach towards the Muslim world.

What Exactly is Eid Al Adha?

To best understand the needs of your target audience, it is important to understand the significance of this holiday for Muslims. Eid Al Adha, pronounced EED al-UHD-huh, is the Islamic holiday that takes place on the 10th day of the last month of the Islamic Lunar Calendar. It is directly translated as the “Celebration of Sacrifice” and is meant to represent an event written in the Quran. Allah (Islamic God) appeared to a prophet, Ibrahim, in a dream and asked him to sacrifice his only son, Ismail, to prove his obedience. As Ibrahim was about to perform this command, Allah intervened by giving him a lamb to sacrifice instead. To commemorate this religiously symbolic action, Eid Al Adha was born.

On Eid Al Adha, Muslims around the world attend their local mosques to universally join in prayer. Dressed in their finest, new celebratory clothes, they spend the rest of the day socializing with family and friends as well as exchanging gifts. Charity is also a big part of the holiday and it is customary to donate a significant sum of money to charity, to be used to help the poor purchase new clothes and food, so they too may join in on the celebrations.

One of the most well-known parts of this holiday is the Hajj, the annual pilgrimage to the Saudi Arabian city of Mecca. Muslims in good health and who are financially able, are required to do this pilgrimage once in their lifetime, with over two million Muslims completing the Hajj annually. With many people needing gifts, new clothing, transportation, and hospitality, Eid Al Adha is the perfect time to expand your business reach.

So, We Heard About an Animal Sacrifice?

Yes, you did hear correctly. The most misunderstood part of the holiday for non-Muslims around the world is the animal sacrifice ritual. To pay remembrance to Ibrahim and Ismail, Muslims partake in the practice of slaughtering an animal, known as “Odhya”.

Families will either visit farms themselves, arrange an animal at stores, or even purchase an animal online to sacrifice. The meat from this sacrifice is given away to represent charitable giving. One third of the meat is eaten by the family and their relatives, one third is given away to friends, and the remaining third is donated to the poor.

Eid Al Adha 2023 Marketing

Eid Al Adha follows the Islamic Lunar Calendar which is different from the Western calendar you are most likely familiar with, as this holiday falls on a different date each year. For 2023, it is important to know that Eid Al Adha begins on the evening of Wednesday, Jun 28, and ends on the evening of Sunday, July 2 Each country observes the holiday slightly differently, so make sure to Google the dates for the country/countries you are aiming to reach.

Eid Al Adha is a public holiday in several countries including the United Arab Emirates, Turkey and Jordan in the Middle East as well as Malaysia and Indonesia in Southeast Asia. This holiday is extremely important for Muslims, with a potential market reach of 419 million customers in the Middle East alone. Even in some European countries and regions in the United States, Muslim employees and families will take the day off from work or school to observe the holiday.

Iconic Symbols of Eid Al Adha Commonly Used in Advertisements – Crescent Moon and Star

The crescent moon is the international symbol of Islam, as visible on many Muslim countries’ flags. These countries include Turkey, Malaysia, Azerbaijan, Pakistan, and Algeria. The symbol itself is comparable to the cross in Christianity. According to the lunar calendar, the first crescent moon seen each month signifies the first of each month in the lunar calendar. Due to the symbol’s strong association with Islam, the crescent moon is probably the most recognizable image used in advertisements for Eid Al Adha.

For any visual advertisements, one should consider using the crescent moon. The star is also often included in Eid Al Adha images.

Animals

As previously mentioned, animals and animal sacrifice play a large role during this holiday. Many companies use animal images to draw attention to this aspect of the holiday. Notice that the images used below are aesthetically pleasing and often caricatures of an